So you build a professional website and hope they come to visit. But, who is your audience? Where are they from? How frequently do they return? What pages are they viewing? How long are they on your site? What products are they searching for? Are they browsing on a PC, a Tablet, or Mobile Device? These are all important questions to help you analyze your visitor traffic, and paint a complete picture of your audience and their needs, wherever they are in the process of purchasing a product or service.
"Where" customers are can be as critical as "who" they are. Tools like Traffic Sources and Visitor Flow help you track the routes people take to reach you, and the devices they use to get there, so you can meet them where they are and improve the visitor experience. Learn what they're looking for and what they like, then tailor all your marketing activities - from your site to your printed material, to your media ad campaigns - for maximum impact.
At Microfinity, we build Google Analytics into every website, so you will know your audience, and see the full customer picture - IN REAL TIME!